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In 2022 we set next steps to spread our wings and NICKNACKs across Europe. We start new collaborationships with partners such as Opdrukcentrale in the Netherlands and Resellerzentrale in Germany. With their extensive networks we're able to reach out and approach new customer target groups and grow NICKNACK and our model succesfully.
After the most successful season, we are launching a new product. HOT CUP comes to the scene, and is available in three sizes. As the name suggests, the new hot cup is ideal for coffee, tea or any similar beverage and thanks to the lid we don't have to worry about the drink getting cold quickly or spilling it. To be closer to our customers, we expanded our operations at the beginning of the year and opened a washing centre for nicknacks in Prague. But then comes the global pandemic and the downturn. No events are taking place, the consumption of single-use plastics increases and so does the waste. This makes no one happy - not us and not the planet. Forbes, Radiožurnál and the Made in Brno podcast cover the issue. But we are using the pandemic to improve our production process and we are looking forward to the upcoming season.
We're having our strongest season yet and we're on a roll. We have 1.5 million nicknacks circulating at festivals and events in one weekend. Among other events this summer is the legendary Prague Harley Days, for which we have produced a special edition nicknack. Our cups cannot be missing at any event, so we are increasing our production capacity. As we keep up with demand, we are updating our website to add an enquiry form for an even better experience and ease of ordering. At the same time, we are working with an advertising agency to create a video about the development of NICKNACK, which you can watch here. We are closing the year by participating in the traditional Christmas markets in Brno with the introduction of a new size of nicknacks with a volume of 0.25L, in which visitors at the markets enjoy grog or mulled wine.
NICKNACK continues to grow and we are hiring new team members. We are expanding our portfolio with the fourth size - 0.25L clip cup. We have a lot of customers in the Moravian-Silesian Region and therefore we open a new washing centre in Ostrava. We are establishing cooperation with the football team SK Slavia Prague, which is introducing returnable cups at its matches. We are improving the IML technology, the printable area is larger and the cup is more perfect. We speak at the Business & Zero Waste/ Yes or No? conference, where we present the concept of reusable cups to the audience. We partner with the Ministry of the Environment (Enough Plastic campaign). We are a friend of FESTAS, the association of festivals, attending all membership meetings where we meet festival promoters and participate in individual actions and decisions. We have a fully robotised workplace with a new eco-friendly press injection machine that significantly minimizes the ecological footprint of cup production
We changed the visual design of our website's product section and added a new product: a 0.4l cup. We shot a new ad. An interview with NICKNACK was featured in the Forbes magazine. We expanded our warehouses and the team in our washing centre. We established new cooperation in Hungary and the Netherlands. The cups were used also at the Banát festival in Romanian mountains. Zoos, football teams and companies were joined even by cities and towns. In Litomyšl, records were broken thanks to NICKNACKs. NICKNACKs reduced waste consumption on dozens of conferences in the Czech Republic and Slovakia and we participated in Nouvelle Prague for the fourth year. Instead of relaxing after a busy summer season, NICKNACK dressed up for rock and went on tours with bands such as Kabát, Dymytry and Horkýže slíže. Kryštof's successful mega-concert at Prague's Strahov stadium and the ending of Divokej Bill's tour proved that the cups belong also to halls and stadiums, from where the fans bring them home with the bands' T-shirts and CDs.
We expanded our team. Our office grew bigger with more employees. The production was of even higher quality and eco-friendlier thanks to the new Japanese injection molding machine. We cooperated with leading festivals in the Czech Republic and abroad and our clients included additional big and small breweries. We appeared on Czech TV screens in the show "Gejzír dobrých nápadů" and people slowly stopped asking: "What are these cups?". We shot our first video at the Pohoda Festival.
NICKNACKs were used at the Czech pop band's Kryštof tour, starting the beginning of our very successful cooperation with the leading Czech band. We expanded our presence in Slovakia, Poland and elsewhere. NICKNACKs started to be used also in other countries and we spread news and pictures of cups via Facebook and Instagram.
We went to the legendary Pohoda festival in Slovakia. We were there to enjoy the music while NICKNACKs did their own business (totally 100,000 pieces). The most beautiful reusable cups in the world were created. Visitors to the ZOO Dvůr Králové were absolutely delighted. We entered NICKNACK phase 2.0 as we started to use a new print technology – IML.
NICKNACK heard "Na zdrowie!" toast for the first time as Polish brewery Kampania Piwowarska poured Tyskie, Zubr and Lech beers into the cups. Our clientele started to grow – we delivered the cups to sport stadiums, trade fairs, clubs and cinemas. Another official letter came. Our reusable cup with a clip was recognised by the Czech Patent Office. And we celebrated the birth of a new family member – the 0.3l NICKNACK.
We started our machines and launched serial production. We signed deals with Pilsner Urquell, Colours of Ostrava, Hip Hop Kemp and Swedish Rockstadt Falun. Media took notice of us. And what's more, we received certification from Alicante that "NICKNACK has been registered as a new industrial design for the whole EU".
We launched our NICKNACK prototype with a clip. We established the company H2D s. r. o. We showcased our product at local events around Brno. Organisers and participants enjoyed it.
We visited festivals and enjoyed music. We waded through an ocean of disposable single-use cups. We thought of how to get rid of them. We came to the idea of requiring a deposit for the cups. We looked for inspiration around the world.